For over thirty years, Primare, based in the south of Sweden, has been designing and producing high-fidelity components that introduce a global audience to the Scandinavian values of honest integrity and timeless design.

Every Primare product reflects a commitment to Scandinavian ideals such as "lagom"—the feeling of true contentment that comes from balance and harmony. Not too much, not too little. Just right.

With a modular and environmentally conscious approach that aligns with core values of lasting quality, ease of use, and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding musical and visual experiences in all their richness and variety—whether the source is analog or digital, wired or wireless, stored or streamed.