Samsung's latest lineup of televisions is finally here, showcasing significant advancements across its diverse product segments, including 8K Neo QLED, 4K Neo QLED, QD-OLED, standard QLED, and Lifestyle TVs. The 2025 range emphasizes Artificial Intelligence through Samsung Vision AI, advanced picture and sound processing capabilities, enhanced gaming features, all-new wireless connectivity, industry leading anti-glare technology and refined design aesthetics - demonstrating an ongoing commitment to technological innovation, premium design, and clear market segmentation. In this article, we take a brief look at the unique features that sets each model apart.
New this year
Samsung's 2025 collection introduces major advancements, notably the expansion of the acclaimed Glare Free panel technology beyond OLED to include premium Neo QLED models, significantly improving viewing experiences by minimizing reflections without compromising picture quality. This anti-glare technology is prominently featured on the flagship 8K Neo QLED QN990F and QN900F models, 4K Neo QLED QN90F, and OLED S95F.
Another standout feature is the Wireless One Connect Box, exclusive to the high-end QN990F and The Frame Pro, eliminating cable clutter and enabling easier installation. Samsung's Vision AI technology receives major enhancements as well, integrating AI Gamma Pro for dynamic gamma adjustments based on ambient lighting, and further improving AI Upscaling Pro capabilities, now available even in selected 4K models.
Gamers also have reasons to celebrate, with enhanced gaming specifications featuring HDMI 2.1 across multiple models, offering refresh rates up to 165Hz, VRR, and ALLM for the ultimate gaming performance.
Samsung 8K Neo QLED: Samsung’s flagship evolved
Visit this model's detailed product page here (QN900F)
The pinnacle of Samsung’s TV technology for 2025 is found in its 8K Neo QLED models, notably the flagship QN990F and the slightly lower-tier QN900F. Both models deliver stunning 8K (7680x4320) resolution powered by Mini-LED Quantum Matrix Technology Pro for precision dimming and outstanding HDR performance. A key advancement is the introduction of the Wireless One Connect Box exclusive to the QN990F, allowing inputs and processing units to connect wirelessly up to 10 meters away, significantly simplifying installation.
Differentiating factors between the QN990F and QN900F include the processor (NQ8 AI Gen3 for the QN990F, Gen2 for the QN900F), refresh rate capabilities (4K@240Hz and 8K@120Hz for the QN990F vs. 4K@165Hz and 8K@60Hz for the QN900F), and audio output (up to 120W with OTS Pro in QN990F). Both models integrate Samsung's Glare Free anti-reflection technology, significantly improving viewing experiences in bright environments as well as wide viewing angles.
The QN900F does set itself apart with its unique frame-like metal bezel; offering those looking for a premium television that integrates seamlessly into their decor. New this year, its users will be able to use the same “Art” function previously exclusive to the Frame televisions; bringing together Samsung’s best in class display with its beloved functionality.
Samsung 4K QD-OLED: Quantum dot at all levels
Visit this model's detailed product page here (S95F)
Last year, Samsung introduced its entry level S85D OLED television (with WOLED panel), growing its offer to cover all levels of this ever-growing segment - along with presenting a never-before-seen glare-free technology on its S95D flagship model, and benchmark setting brightness in both the S90D and S95D. This year, it goes a step further by sharing this same QD-OLED panel in its entry-level S85F in both 55 and 65 inch models, while also introducing introduction the latest evolution of its patented QD-OLED panel in both the S90F and S95F; increasing peak brightness by 30%, or 1300 and 2000 nits respectively. It is however important to note that the 42, 48, and 83 inch models will continue to use the WOLED alternative.
The segment-leading S95F also benefits from an improved 2.0 version of its groundbreaking glare-free finish, and sees its refresh rate increased to 165Hz over all 4 of its 2.1 HDMI ports with VRR compatibility. The inclusion of Samsung's advanced NQ4 AI Gen3 processor introduces the acclaimed AI Upscaling Pro feature to the 4K line-up; a needed improvement for last year’s model.
The S90F retains the powerful NQ4 AI Gen3 processor with Vision AI suite, including AI Upscaling Pro, ensuring superior image processing, but will be limited to a refresh rate of 144Hz. It also omits the one-connect box and glare-free finish found on the S95F.
Samsung 4K Neo QLED: Samsung’s largest mini-LED offer yet
Visit this model's detailed product page here (QN90F)
Samsung's premium 4K Neo QLED range for 2025 grows to include three models; adding the QN80F to the latest iteration of the renowned QN90F and QN85F Neo QLED 4K television. The flagship QN90F integrates the new NQ4 AI Gen3 Processor, enabling advanced 4K AI Upscaling Pro, AI Motion Enhancer Pro, and a refresh rate of 165Hz, ideal for gaming enthusiasts. Notably, the QN90F also features the same Glare Free finish found on the 8K and OLED flagship models; further distinguishing it from other 4K mini LED alternatives in the market.
The mid-tier QN85F and entry-level Neo QLED QN80F utilize the NQ4 AI Gen2 Processor and support Variable Refresh Rates up to 144Hz, but do not include the Glare Free technology. These models offer slightly fewer premium features at more accessible price points, making them attractive for those seeking particular use-cases and performance levels tailored to their personnel needs.
Samsung QLED 4K: Q8F and Q7F
Visit this model's detailed product page here (Q8F)
Positioned in Samsung's mid-range segment, the 2025 Q8F and Q7F models highlight affordability while incorporating Quantum Dot color enhancement. The Q8F retains Full Array Local Dimming (FALD) technology and introduces Motion Xcelerator for VRR up to 144Hz, a welcome improvement for gamers.
The Q7F, however, experiences a notable shift with a reduction in native refresh rate to 60Hz, positioning it as an entry-level QLED option. Despite these changes, both models continue emphasizing AI-enhanced picture quality through features like Color Booster Pro and adaptive AI Mode.
Samsung Lifestyle TVs: The Frame goes Pro!
Visit this model's detailed product page here (The Frame Pro)
Samsung’s Lifestyle TV segment has expanded significantly with the introduction of the LS03FW, or "The Frame Pro." Featuring Neo QLED Mini-LED technology and a Wireless One Connect Box, The Frame Pro elevates Samsung’s design-centric TV line, combining high-performance specifications with the brand's unique art-oriented aesthetics. It offers high-refresh-rate gaming capabilities (144Hz VRR) and advanced HDR performance.
The standard LS03F (The Frame) continues its tradition of stylish integration, offering incremental improvements such as an updated processor and increased VRR capabilities in larger sizes. It maintains the core aesthetic elements that have defined the series, including customizable bezels and Samsung’s matte display.
A picture is worth a thousand words
While all of this information can be helpful in understanding the differences between each model, there is no better way to appreciate them than by seeing them for yourself. You can find every one of the new 2025 Samsung models on our showroom floor in a controlled environment meant to ensure a true and fair comparison - everyday TV, native 4K blu-ray or your favorite streaming app, our environment is tailor-made to allow a true content-focused comparison of each model, allowing for an uninfluenced appreciation of their differentiating technologies and performance levels.
Prepare your visit in store by contacting our team (lien URL page contact). We will be happy to review your needs and present the model or models that best meet your requirements and expectations.
