The Meeting of Two British Icons of Style and Performance
The British audio brand Bowers & Wilkins and the global icon David Beckham have teamed up to create a unique alliance between elegance and sound, where David's refined taste meets Bowers & Wilkins' unwavering quest for perfection.
This announcement marks the beginning of a long-term partnership that will explore David Beckham's relationship with music and the special role it plays in his life. A long-time fan of the brand, David Beckham chose to collaborate with Bowers & Wilkins because of its unmatched reputation for audio excellence, craftsmanship, and high-end design. David Beckham stated, "I have been a fan of Bowers & Wilkins for years and I am proud to own several of their devices. Performance and design have always been important to me, which is why this partnership made perfect sense."
From the musical influences of his parents to his brilliant football career, music has always been important to David. It has been the soundtrack to some of his finest performances on the field and has marked special moments for him and his family. "Music has always played an important role in my life. I can hear a track and remember exactly where I was and what I was doing. In our family, whenever an important moment happens, there is always a song that goes with it," said David Beckham.
This long-term partnership begins with a new campaign around Bowers & Wilkins' award-winning wireless noise-canceling headphones, the Px8, which offer David an unmatched combination of exceptional performance, high-end design, and exceptional comfort.
The Bowers & Wilkins PX8 Headphones at a Glance:
- Closed-back over-ear headphones
- 40mm carbon drivers
- Active noise cancellation + transparency mode
- Bluetooth 5.2
- SBC, AAC, aptX, aptX HD, aptX Adaptive codecs
- 30 hours of battery life (BT + ANC)
- Hard carrying case
- Weight: 320g
Giles Pocock, Vice President of Marketing for the brand, stated, "I am delighted to welcome David to the Bowers & Wilkins family. This is an authentic partnership with Bowers & Wilkins and David Beckham sharing the same commitment to performance, craftsmanship, and refinement. We look forward to seeing this partnership come to fruition in the months ahead."
With David Beckham, Bowers & Wilkins signs a new major partnership around its flagship headphones, the B&W PX8, following the limited editions PX8 McLaren Edition and PX8 Bond 007 Edition. Thus, the high-fidelity specialist continues to highlight British craftsmanship.
