The brand-new range of Sony BRAVIA televisions — several of which feature
True RGB cutting-edge technology
The Sony Difference: Introducing True RGB
— as well as the brand's recent home cinema audio systems have just arrived.
Explore this new generation and all its technologies, online or directly in-store!
Setting the gold standard, the BRAVIA 9 II combines True RGB backlighting with exceptional anti-glare technology. The result: striking contrast with deep blacks, brilliant brightness, and color saturation that remains true to every nuance, no matter the lighting in your room.
The BRAVIA 7 II packs the key technologies of the flagship model—including its AI processor and True RGB backlighting—into a more affordable package. It’s the perfect choice for anyone looking for spectacular, well-balanced picture performance.
Sony finally enters the True RGB television era with the Bravia 9 II and Bravia 7 II — two models that replace conventional Mini LED backlighting with independently driven red, green, and blue LEDs. The result: broader colour volume, up to 4,000 nits of peak brightness, and zero burn-in risk. This guide breaks down the technology, compares both models side by side, and explains how they stack up against Samsung's Micro RGB and OLED.
LED, OLED, QLED, and Micro RGB… the world of TVs can seem pretty complicated to many of us. A barrage of technical terms gets mixed up with purely marketing-driven jargon. How can we make sense of it all and make an informed choice?
