Samsung The Frame 2026 98" - QN98LS03HEFXZC - 98

Description

A TV designed as a work of art

The Samsung The Frame TV (2026) is more than just a TV: it’s a centerpiece of your decor. Designed to resemble a framed work of art, it blends naturally into any setting, whether in a living room, a media room, or an open-concept space. With its slim profile and minimalist aesthetic, The Frame is designed to blend into the background when not in use. Its clean lines and customizable frame options allow it to adapt to a wide range of decor styles, from contemporary to classic.

Matte screen: a more natural viewing experience

At the heart of The Frame TV’s visual identity is Samsung’s matte screen technology, designed to reduce glare and replicate the texture of a real canvas. Unlike traditional screens, it diffuses light to preserve image integrity in bright environments. The result is a more natural presentation, whether displaying artwork or watching content, making it particularly well-suited for open, well-lit living spaces.

Art Mode: Transform your space

When the TV is turned off, Art Mode activates, allowing The Frame TV to display artwork, photographs, or personal images of your choice.

The Samsung ecosystem includes:

• Access to a vast art store featuring curated collections
• Rotating selections via the art store’s feeds
• Personalized galleries via Art Home
• The ability to upload and display your own photos

Integrating digital art into daily life transforms the role of the TV, making it a central visual element rather than an inactive screen.

Customizable frames

The Frame (2026) offers interchangeable frames, sold separately, allowing you to customize the TV’s appearance to match your interior. Available in various finishes and styles, these frames enhance the illusion of a traditionally framed work of art. This flexibility ensures that the TV blends seamlessly into your room rather than feeling like a technological intrusion—or just a big black rectangle.

Smart Sensors for Adaptive Performance

To enhance both usability and efficiency, The Frame incorporates various smart sensors:

• A motion sensor detects presence and activates the display accordingly
• A brightness sensor adjusts the screen’s brightness based on ambient light

These features ensure that the artwork is always displayed optimally while saving energy when the room is unoccupied.

4K QLED Performance

While design takes center stage, The Frame (2026) TV delivers solid picture performance for everyday use. Its 4K QLED panel delivers vivid colors, high brightness, and consistent image clarity across various types of content. Whether used for watching TV, streaming, or simply relaxing, it offers balanced performance that complements its lifestyle-focused design.

Smart Features and Seamless Connectivity

The Frame features Samsung’s latest Tizen smart platform, providing easy access to streaming services, mobile screen mirroring, and smart home features. Users can effortlessly share content from their mobile devices or integrate the TV into a broader smart ecosystem, making it both a design statement and a functional hub.

Frequently asked questions

What is the difference between The Frame and a regular TV?

The Frame is designed to function as both a television and a piece of décor, offering Art Mode and customizable frames to replicate the appearance of real artwork.

Does the 2026 Frame use a One Connect box? 

Only the 32", 43" and 50" models, which are carried-over from 2025, use a wired one-connect box. The 55" and larger models do not use a one-connect box; including all components and connectivity in the television itself. 
 

Does The Frame display real artwork?

Yes. Through the Samsung Art Store, users can access a curated library of artworks, or display their own images. There are both free and a subsription-based options available. 

Is The Frame suitable for bright rooms?

Yes. The Matte Display reduces reflections and maintains image clarity in well-lit environments.

Can I customize the look of the TV?

Yes. Interchangeable bezels allow you to match the television to your interior design.
 

Can The Frame be mounted flush to the wall?

Yes. The included Slim Fit Wall Mount allows for a near-flush installation.

Is The Frame good for everyday TV watching?

Yes. While design-focused, it still delivers solid picture quality suitable for regular viewing.
 

What’s in the Box

Samsung The Frame (2026) Television
Slim Fit Wall Mount
Remote control
For 55"+ models: Power cable

For 32", 43" and 50" models: Wired one-connect box