Sony Bravia 3 II K-100XR30M2 - 100" LED - 100

Description

Design & Build Quality

The BRAVIA 3 II adheres to Sony’s "Harmonic Presence" design philosophy, featuring a Flush Surface bezel that virtually disappears during viewing. This minimalist approach ensures that the viewer’s focus remains entirely on the picture. The chassis is refined and slim, fitting naturally into modern residential interiors. Furthermore, the 65-inch and 75-inch models incorporate Anti-Glare Screen technology, specifically engineered to maintain high contrast and vibrant colors even in rooms with significant ambient light or large windows.

Engineering & Performance

At the heart of the BRAVIA 3 II is the XR Processor, a sophisticated engine that employs AI scene recognition to analyze and refine every frame. Unlike traditional processing, this system understands focal points within a scene, adjusting contrast and brightness to mimic human perception. To complement this, XR Clear Image utilizes AI upscaling to restore lost detail and minimize noise in sub-4K content, while XR Triluminos Pro ensures chromatic accuracy across over a billion colors. For enthusiasts of fast-moving content, the native 120Hz panel and Motionflow XR technology provide exceptional smoothness by controlling LED backlighting and increasing frame frequency.

Audio & Acoustic Engineering

Sony addresses the challenges of slim-panel audio through uniquely shaped X-Balanced Speakers. The diaphragm's specific design allows for increased sound pressure and reduced distortion, resulting in improved resolution for dialogue and soundtracks. The system supports object-based audio formats including Dolby Atmos and DTS:X, creating a 3D soundstage that extends beyond the physical boundaries of the screen. For those seeking even greater vocal clarity, Voice Zoom 3 leverages AI to isolate and emphasize speech without increasing the volume of background effects.

Connectivity & Smart Integration

This display serves as a central hub for the modern smart home. With Google TV and the integrated Gemini AI, users can access personalized recommendations across all streaming platforms through hands-free voice commands. Apple AirPlay 2 and Google Cast provide seamless streaming from mobile devices, while the new wave-textured remote features a Remote Finder function for added convenience. For a private listening experience, users can control playback and volume directly from connected Bluetooth headphones, bypassing the need for a traditional remote.
 

Who is this product for?

The Sony BRAVIA 3 II is designed for home cinema enthusiasts who value color accuracy and AI-driven clarity. It is an ideal choice for competitive gamers requiring 120Hz performance and VRR support. Additionally, it is a premier solution for bright living room environments where glare traditionally interferes with the viewing experience, and for smart home users who prefer a high-level, AI-assisted interface.

What’s in the Box

Sony BRAVIA 3 II 4K HDR TV
Table-top Stand
Voice Remote Control (with Wave-texture)
Power Cord
Operating Instructions and Quick Setup Guide