Key features

The Sony BRAVIA 7 II is a 4K LED television built around advanced True RGB backlighting for accurate colour, high brightness, and consistent performance across wide viewing angles. Powered by Sony’s XR Processor with AI, it optimizes picture and sound in real time to deliver a refined home cinema and gaming experience.
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$4,399.99

Available on June 12

This product is on order from the manufacturer and will be delivered to our warehouse shortly.

Estimated shipping date if you order now.

Condition: NEW

Condition: NEUF

NEW
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Key features

The Sony BRAVIA 7 II is a 4K LED television built around advanced True RGB backlighting for accurate colour, high brightness, and consistent performance across wide viewing angles. Powered by Sony’s XR Processor with AI, it optimizes picture and sound in real time to deliver a refined home cinema and gaming experience.
See more

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Description

Description

Design & Build Quality

The BRAVIA 7 II reflects a minimalist design philosophy focused on visual integration within modern living spaces. Its Harmonic Presence aesthetic combines a slim profile, wave-pattern bezel, and concealed cable management for a clean installation. The Mirage Stand uses a combination of steel and a transparent lens structure to create a floating appearance, allowing the screen to remain the visual focal point whether wall-mounted or placed on furniture.

 

Engineering & True RGB Technology

At the core of the BRAVIA 7 II is Sony’s True RGB backlighting system, driven by an evolved Backlight Master Drive. Unlike conventional LED systems, it independently controls red, green, and blue LEDs, enabling precise colour gradation and expanded colour volume. This approach combines the colour richness typically associated with QD-OLED displays with the brightness advantages of Mini LED technology, resulting in accurate colour reproduction even in challenging lighting conditions.
A real-time RGB sensing system continuously monitors LED performance and adjusts brightness dynamically, ensuring consistent fidelity to the original video signal.

 

Image Processing & Performance

The XR Processor uses AI-based scene recognition to analyze and optimize each frame for colour, contrast, and clarity. XR Clear Image technology enhances lower-resolution content by reducing noise and restoring lost detail, bringing HD and streaming sources closer to 4K quality.

XR Contrast Booster improves perceived depth by balancing peak brightness and shadow detail, while XR Motion Clarity maintains sharpness during fast-moving scenes such as sports or action films. Together, these technologies produce a stable, natural image with controlled brightness and refined detail.

 

Sound Integration & Immersion

Sony integrates Acoustic Multi-Audio+ to align sound positioning with on-screen action, creating a more coherent audio-visual experience. Dialogue clarity is enhanced through Voice Zoom 3™, which uses AI to isolate and adjust vocal frequencies.
3D Surround Upscaling expands stereo content into a wider, more immersive sound field. Users can further enhance performance by directly connecting compatible subwoofers or rear speakers, enabling a modular home theatre configuration without requiring a full AV receiver setup.

 

Smart Features & Connectivity

The BRAVIA 7 II operates on Google TV with integrated Gemini voice control, allowing users to search content, receive recommendations, and manage smart home devices hands-free. It supports Apple AirPlay 2 and Google Cast for seamless streaming from mobile devices.
For gaming, the TV includes HDMI 2.1 features such as 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). Dedicated features like Auto HDR Tone Mapping and Game Menu 2 optimize performance with PlayStation systems, ensuring responsive gameplay and accurate image rendering.

 

Viewing Experience

In real-world use, the BRAVIA 7 II delivers a balanced and consistent image across a variety of content types. Its wide viewing angles maintain colour accuracy throughout the room, while high brightness ensures visibility in both dark and well-lit environments.
Whether used for film, broadcast content, or gaming, it is designed for viewers seeking accurate colour reproduction, controlled contrast, and a cohesive audio-visual presentation without unnecessary complexity.
 

Common Questions

 

What makes True RGB different from conventional LED TVs?

True RGB uses independently controlled red, green, and blue LEDs instead of white backlighting, allowing more precise colour control, improved brightness balance, and wider colour volume.

 

Is this TV suitable for bright rooms?

Yes. Its high brightness and contrast management allow it to maintain image clarity and colour accuracy even in well-lit environments.

 

Can I expand the audio system later?

Yes. The TV supports direct connection of compatible subwoofers and rear speakers, making it easy to build a more immersive system over time.

 

Does it support next-generation gaming features?

Yes. HDMI 2.1 capabilities include 4K at 120Hz, VRR, and ALLM, along with PlayStation-specific optimizations like Auto HDR Tone Mapping.

 

Can I stream content from my phone or tablet?

Yes. The TV supports both Apple AirPlay 2 and Google Cast, enabling direct streaming from compatible mobile devices.

 

What’s in the Box

Sony BRAVIA 7 II TV
Mirage stand assembly
Remote control with batteries
Power cable
Quick start guide and documentation

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