Sony Bravia 7 - K-55XR70 - 55 - 55

Description

Cinema is coming home

Feel the emotion and excitement of the movies with BRAVIA. Sony’s decades of professional filmmaking experience allow them to faithfully recreate the creator’s vision at home with cinematic brightness, contrast, and colour. Immerse yourself in the story with detailed picture quality, just as you see in real life.

Redefining brightness and contrast

The advanced XR Backlight Master Drive controls thousands of Mini LEDs with precision to deliver captivating brightness. Enhanced by XR Contrast Booster 20, see contrast with deep, detailed blacks and dazzling highlights that makes movies and shows pop off the screen.

Billions of real-world colors

Access billions of accurate colors and shades, capturing every subtlety seen in real life. The QLED panel, reinforced by XR Triluminos Pro, enhances the range of hues and saturation, revealing extremely precise colour in every scene and makes skin tones look completely natural.

Powerful TV processing

Watch everything with lifelike picture quality, powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting colour, contrast, and clarity, bringing astounding realism to your content.

Everything you stream. All on one screen.

With 700,000+ movies and TV episodes available across 10,000+ apps, Google TV brings together your favourite entertainment from across your apps and organizes it all, just for you.

Movies included with SONY PICTURES CORE

Instantly enjoy top movies and the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to a regularly updated selection of new and classic movies to stream anytime.

Studio calibrated picture

With decades of film production experience, Sony strives to faithfully reproduce the creator’s vision with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home, with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode, see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

More immersive movie experience

BRAVIA TVs support the rigorous standards of Dolby Vision and Atmos, IMAX Enhanced, and DTS:X, for a truly immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Crystal clear picture

Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Blur-free action

Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google

With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favourite apps. Access entertainment, get answers on screen, and control smart home devices.

Your favourite streaming apps in one place

Sony Google TVs give you access to all your favourite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.

Family-friendly smart TV

With Kids Profiles, kids get their very own Google TV experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watch time, and set a bedtime.

Effortlessly stream to your TV

Easily stream movies, shows, photos, and more from your Apple device with AirPlay 2 or Android device with Chromecast built-in.

Cinematic surround sound

Get transported to the movies with cinematic surround sound and clear dialogue. With Acoustic Multi-Audio, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. Voice Zoom 3 intelligently controls dialogue so people talking are always loud and clear. And with support for Dolby Atmos, DTS:X, and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.

BRAVIA TV and BRAVIA Theatre, the perfect pair

Pair BRAVIA TV with compatible BRAVIA Theatre models for the ultimate cinema-like experience at home. Acoustic Centre Sync pairs the TVs speakers with the sound system, reinforcing the centre channel for clearer, fuller dialog. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote.

Do it all with BRAVIA Connect app

Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features.

Perfect for PlayStation 5

Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality.

All your game settings in one place

With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV.

Level up your gaming with HDMI 2.1 features

BRAVIA TVs deliver a thrilling gaming experience with support for 4K/120, VRR, ALLM, and SBTM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected. Lastly, Source-based Tone Mapping (SBTM) allows the TV to communicate its HDR capabilities to the device, further optimizing your gaming experience.

Beautifully designed to complement your space

Sony’s premium, minimalist One Slate design keeps you focused on the big picture. The versatile four-way stand gives you the option of two low-profile positions for flexibility on wider or narrower furniture or two raised positions to accommodate a soundbar.

Discover new ways to enjoy TV with BRAVIA Cam

Connect BRAVIA Cam, sold separately, for an even more dynamic viewing experience. BRAVIA Cam recognizes where you’re sitting in the room and automatically optimizes picture and sound for your environment and seating location. You can also enjoy video chat with friends and family on a bigger screen.

Compact Eco Remote

The compact Eco Remote uses approximately 79.7% recycled plastic and is designed for easy control of all your connected devices.

All your energy-saving settings in one place, now redesigned

With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place. And the new design with more details makes it easier to make informed, eco-conscious decisions.