Key features

This Sony BRAVIA flagship television uses a True RGB LED backlight system with independent colour control to deliver highly accurate colour, deep contrast, and exceptional brightness. Powered by the XR Processor with AI scene recognition, it optimizes both picture and sound in real time for a refined cinematic and gaming experience.
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$41,999.99

Shipped as of June 15

Condition: NEW

Condition: NEUF

NEW
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Key features

This Sony BRAVIA flagship television uses a True RGB LED backlight system with independent colour control to deliver highly accurate colour, deep contrast, and exceptional brightness. Powered by the XR Processor with AI scene recognition, it optimizes both picture and sound in real time for a refined cinematic and gaming experience.
See more

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Description

Description

Design & Build Quality

Sony’s Harmonic Presence design reflects a refined, minimalist approach intended to integrate seamlessly into modern living spaces. The wave-textured bezel and Mirage Stand create a floating visual effect while discreet cable management maintains a clean installation. When not in active use, the display transitions into a digital canvas via BRAVIA Gallery, allowing curated artwork to complement the room environment.

 

Display Technology & Colour Accuracy

At the core of this model is Sony’s True RGB backlighting system, driven by an evolved Backlight Master Drive. By independently controlling red, green, and blue LEDs, the display achieves a wider colour gamut and more precise gradation than conventional LED systems. This architecture combines the colour depth typically associated with QD-OLED with the brightness capabilities of Mini LED, resulting in high colour volume and faithful tonal reproduction across both highlights and shadows.

 

Processing & Image Optimization

The XR Processor uses AI-based scene recognition to analyze and optimize every frame in real time. It adjusts colour, contrast, and clarity dynamically to maintain natural image fidelity across varied content. XR Clear Image enhances lower-resolution sources by restoring lost detail and reducing noise, while XR Contrast Booster balances luminance for deeper blacks and brighter highlights. XR Motion Clarity ensures fast-moving content remains sharp and fluid without introducing blur.

 

Viewing Experience

This television is engineered for consistent performance across a wide seating area. X-Wide Angle Pro preserves colour accuracy and contrast even when viewed off-axis, making it suitable for larger rooms or group viewing. The Immersive Black Screen Pro minimizes reflections, maintaining image clarity in bright environments. Together, these technologies create a stable, high-contrast image regardless of room lighting conditions.

 

Audio Performance

Sony integrates Acoustic Multi-Audio+™ with a Beam Tweeter system to align sound with on-screen action, improving spatial accuracy. 3D Surround Upscaling expands stereo signals into a more immersive soundstage, while Voice Zoom 3™ enhances dialogue clarity using AI analysis. The TV can also serve as the center of an expanded system, supporting direct connection to compatible subwoofers and rear speakers for a more complete home theatre configuration.

 

Connectivity & Smart Features

Built on Google TV™, the interface integrates streaming services, voice control, and personalized recommendations via Gemini. Apple AirPlay 2 and Google Cast provide seamless content sharing from mobile devices. The TV also supports premium formats including Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X®, ensuring compatibility with high-quality content sources.

 

Gaming Performance

Designed with modern gaming systems in mind, the TV supports HDMI 2.1 features such as 4K at 120Hz, Variable Refresh Rate, and Auto Low Latency Mode. Dedicated PS5® features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize visual settings automatically, while Game Menu 2 centralizes performance adjustments for ease of use.
 

Common Questions

 

Is this TV suitable for bright rooms?

Yes. The Immersive Black Screen Pro reduces reflections and maintains strong contrast, making it well suited for daytime viewing.

 

Does it support Dolby Vision and Dolby Atmos?

Yes. The TV supports Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® for compatibility with premium video and audio formats.

 

Can I connect external speakers or a subwoofer?

Yes. It supports direct connection to compatible Sony subwoofers and rear speakers, as well as integration with soundbars.

 

Is this TV good for gaming?

Yes. HDMI 2.1 features such as 4K/120Hz, VRR, and ALLM provide responsive gameplay, and PS5®-specific features optimize picture settings automatically.

 

Can I stream content from my phone?

Yes. Apple AirPlay 2 and Google Cast are built in, allowing easy streaming from compatible smartphones, tablets, and computers.

 

What’s in the Box

Sony BRAVIA TV
Remote control with batteries
Power cable

Tabletop Mirage Stand
Quick start guide and documentation

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