Sony Bravia XR8B - K-77XR8B - 77

Description

Cinematic OLED Picture Quality
The Sony BRAVIA XR8B 77” Class OLED 4K HDR Google TV delivers unparalleled visual realism powered by over 8 million self-illuminating pixels. Each pixel is individually controlled for perfect black levels and astonishing contrast. The advanced XR Processor™ intelligently analyzes and enhances every frame, ensuring superior color accuracy and detail. Technology such as XR Contrast Booster and XR Triluminos Pro reproduces billions of lifelike colors, making every scene rich, dynamic, and immersive.

Advanced Processing and Upscaling
Driven by the Cognitive Processor XR™, the XR Clear Image feature restores lost texture and depth from HD content, producing near-4K clarity. Fast-paced sports and action sequences appear fluid and artifact-free with XR OLED Motion™, minimizing blur while preserving sharpness and brightness. Dolby Vision®, IMAX® Enhanced, and DTS:X® certification provide HDR and audio performance on par with professional cinema environments.

Acoustic Innovation for Immersive Sound
With Acoustic Surface Audio+™, the BRAVIA XR8B transforms the screen itself into a multi-channel speaker, aligning sound precisely with on-screen motion. Voice Zoom 3™, powered by AI-based voice recognition, isolates human dialogue even in intense action scenes. When paired with BRAVIA Theatre systems, Acoustic Center Sync synchronizes TV audio and external sound for elevated clarity and seamless integration. The result is a multidimensional, cinema-grade sound experience that adapts to every room’s acoustics.

Seamless Streaming and Smart Control
The Google TV™ interface organizes over 400,000 movies and shows across streaming services into one intuitive layout. Built-in Google Assistant provides effortless voice search and smart-home command control. The TV supports Apple AirPlay® 2, Chromecast built-in™, and Alexa compatibility for cross-platform integration. The SONY PICTURES CORE app (formerly BRAVIA CORE) offers a curated collection of IMAX® Enhanced movies streamed at studio-calibrated quality. Netflix, Prime Video, and other platforms activate auto-calibrated modes tailored for their content.

Gaming Excellence and HDMI 2.1 Performance
Optimized for PlayStation® 5, the BRAVIA XR8B features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized gaming visuals. HDMI 2.1 support delivers 4K/120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Source-Based Tone Mapping (SBTM) for ultra-smooth responsiveness. The integrated Game Menu centralizes all assist features and settings, providing professional-grade control for competitive gameplay.

Elegant Design and Sustainable Craftsmanship
Following the Slim One Slate design concept, the XR8B TV merges screen and bezel into a sleek, minimalist aesthetic suitable for wall mounting or premium stand use. Its vibration-textured surface and four-way stand configuration blend seamlessly into any modern living space. Sony’s commitment to sustainability is evident through SORPLAS™ recycled plastics, reduced packaging volume by 15%, and energy efficiency monitoring via the Eco Dashboard. Every detail underscores performance, design, and environmental responsibility.
 

What’s in the Box

• Sony BRAVIA XR8B 77” OLED 4K HDR Google TV
• Eco Remote Control (rechargeable, made with recycled materials)
• AC Power Cable
• Tabletop Stand (four-way configuration)
• Quick Setup Guide and Instructions Manual